Business Reading without the Reading

Coffee Break MBA. It has a fatal flaw.

Many of you need a change in your career. You need to grow and try new things. You need to believe in yourself and see the value that you can provide.

There are leaders, coaches, and teachers that can help. There are great ideas that will open up new perspectives for you. There are stories that will resonate so deeply that you will see the world in a new way.

But they're locked in books.

Maybe you were never a reader. Maybe you digest words for a living, and the thought of adding to your workload by reading is a special kind of torture. Maybe you're in the middle of an epic fantasy series and you have nine more volumes to get through before you will allow yourself to read anything else.

Well, let's not give up. Let's not hit pause on your career. Let's just get creative.

1) Audiobooks. First up, get the audio version of the book, listen to it on your drive, or during your workout.

2) Podcasts. If the author is podcasting, subscribe. Work through their Big Ideas by listening in 20-30 minute bites.

3) Youtube / TED Online / author's online site. If you want to check out the author, do a YouTube search and see if they have lectures online. I was introduced to the "Job-to-be-done" Big Idea through a Clayton Christensen YouTube video (h/t Ash Maurya). If you are looking for Big Ideas, you'll probably be able to find a video of the author describing his or her Big Idea somewhere. Set up a playlist, listen during a workout (you can probably skip the video outside of a couple of graphics without missing much).

Now, we need to crowdsource a collection of links. For every book in my #nextbook collection, there should be at least a great Audiobook edition and a good set of videos. For many of them, there will be relevant podcasts on iTunes. If you find good links, email them to me or leave a comment here. I'll collect them and add them to #nextbook so we leave no non-reader behind.

Let's become learners- it's the one thing we can do our whole life.


Categories: Books , Business